Linguistic Dimension of Political Advertising: Analysis of Linguistic Means of Manipulative Influence

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dc.contributor.authorКирилюк, Ольга Леонідівна
dc.contributor.authorKyryliuk, Olha
dc.contributor.authorKuzmenko, Olena
dc.contributor.authorBublyk, Tetiana
dc.contributor.authorBoyko, Yuliya
dc.contributor.authorRuban, Vira
dc.date.accessioned2023-06-20T12:02:14Z
dc.date.available2023-06-20T12:02:14Z
dc.date.issued2023
dc.description.abstract(en) The manipulative influence of speech is a constant subject of debate. Advertising as a reflection of social reality has manipulative potential. Studies of the linguistic means that form and enable the manipulative slogans of political advertising are studied in terms of sociolinguistics, language dynamics of political discourse, and in most scientific sources are revealed as a new conscious manifestation of the desire to influence the masses. Manipulative discourse is considered in the strategic field of didactics of language and culture. Political advertising is capable of generating a huge stream of individual and collective reflections that touch upon the most basic human features of linguodidactics. Not only is the contrast between “language” (bearing, reassuring, essential) and “manipulative” (obscure, th reatening, dangerous) stark, but their juxtaposition is neither more nor less unnatural. The main purpose of political discourse is to promote understanding, communication, and dialogue between cultures and to have a manipulative effect. So, the main question is whether argumentation should be considered in the analysis of the manipulative influence of political advertising discourse. Subsequent directions of consideration of the concept are determined by the possibility of using the proposed model in the study of political speeches on the material of other languages. In further scientific searches, we will focus on other theoretical studios of discourse, focusing on those of that are aimed, among other things, at the analysis of political discourse, in particular, the most significant factors determining its essence, peculiarities of construction, and development in those or other socio-cultural conditions.uk_UA
dc.identifier.citationKyryliuk O. Linguistic Dimension of Political Advertising: Analysis of Linguistic Means of Manipulative Influence / O. Kuzmenko, O. Kyryliuk, T. Bublyk, Y. Boyko, V. Ruban // World Journal of English Language. – 2023. - Vol. 13. - No. 1. – Р. 205-211. URL: https://www.sciedupress.com/journal/index.php/wjel/article/view/22647/14284 doi:10.5430/wjel.v13n1p205uk_UA
dc.identifier.urihttps://dspace.cusu.edu.ua/handle/123456789/4860
dc.language.isoukuk_UA
dc.subjectadvertisinguk_UA
dc.subjectsloganuk_UA
dc.subjectpolitical discourseuk_UA
dc.subjectlinguistic socialityuk_UA
dc.subjectargumentationuk_UA
dc.titleLinguistic Dimension of Political Advertising: Analysis of Linguistic Means of Manipulative Influenceuk_UA
dc.typeArticleuk_UA

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Наукові видання каф-ри української філології та журналістики