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Influential Modifications of the Genre System of Modern Mass Media
(2022) Гуманенко, Олександра Олекандрівна; Гундерук, Олександра Олександрівна; Humanenko, Oleksandra; Stiekolshchykova, Valentynа; Savchuk, Ruslana; Makarchuk, Olena; Filatenko, Iryna; Shoturma, Nataliia
(ua) The article is devoted to the consideration of the issue of influential modifications of the genre system of today’s mass media. It has been established that the mass media are one of the main means of communication for the wide audience. The meaning of the words "modification", "genre", "mass media", "mobile journalism", "new media" has been studied. The article notes that "new media" appeared in the 60s of the XX century. The main characteristics of the media are presented. The textbooks and publications of domestic and foreign scientists, which raise the issue of influential modifications of the genre system of today’s mass media are highlighted. It was found that the first media were newspaper, telegraph, radio, television. The study of the main types of media is emphasized. It is noted that new media is a reconceptualization of traditional media. The aspect of the media as a social institution is explored. It was noted about the significant impact of digitalization on the global media system. The significant influence of the use of the Internet in the political life of the United States is given as an illustrative example. The use of the "video story" technology as one of the strategies for holding the attention of the reader or listener is considered. The focus is on the interactive storytelling made possible by digital media and provides advantages for interactive television and cinema, as well as helping to create virtual and mixed reality in games, contributing to the emergence of new forms of voice games.